Accelerating Your Faire Growth

We optimize your SEO, automate your re-orders, and build long-term stockist relationships by managing the wholesale headache so you can get back to creating amazing products.

Scaling Brands through Wholesale Systems


Wholesale Success Shouldn’t Be Your Full-Time Job

You’ve poured everything into your products, but Faire requires a level of daily activity and optimization you don't have the bandwidth for. If your shop has trickling traffic and low re-orders, it’s because you’re too busy running a company to babysit an algorithm. We provide the infrastructure to automate your growth and manage your stockists, giving you your time and your energy back.


A Predictable Path to New Stockists

From first order to lifelong partner. We eliminate the silence by managing the entire lifecycle of your retail relationships. Through curated weekly newsletters, strategic brand updates, and personalized direct messaging, we build the long-term rapport your brand needs to flourish for years to come.


We don’t just wait for retailers to find you, we go out and get them. Our strategy combines high-level lead generation with precision-targeted marketplace attraction to put your products in front of the right buyers. By leveraging deep Faire expertise and outbound outreach, we scale your reach and secure the high-value stockists your brand deserves.

Stop losing revenue to buyers who ghost after their first order

The Strategy Behind Your Next Big Order

Wholesale Strategy

We help you plan your growth with actionable strategies for Faire, marketing and repeat sales.

We optimize your Faire storefront for visibility and conversions from product listings and SEO to seasonal campaigns so your brand stands out to 700k+ retailers on the platform.

Faire Account Optimization

A strategic reorder system with nurturing emails, personalized messaging and review generation designed to increase reorders and build long-term retailer relationships.

Increase Re-Orders

Find New Customers

We find and connect you with your ideal retail partners so you can expand your network without the overwhelm.

Our Client Results Speak for Themselves

0 to 40

Orders in 30 Days

We took a brand with zero orders on Faire and built a high-converting store from the ground up. By optimising their SEO, digital storefront and listings, and implementing a targeted outreach strategy, we secured 40 wholesale orders in the first 30 days.

200%

Increase in Re-orders

We increased re-orders through our strategic reorder system for a stationary brand, combining customer segmentation, nurturing emails and personalised messaging to build long-term retailer relationships and consistent repeat orders.

3x

Five-Star Reviews in Days

We generated more 5-star reviews for this kids toys brand in just a few days using our messaging system, increasing reviews from 4 to 11 and improving their rating from 4.8 to 4.9 stars. This client has already secured the Faire Top Shop badge with our help.

Hear From Our Clients

"Working with Sona Wholesale has been amazing. Every detail of the Faire strategy they created for us was thoughtfully executed, and we're thrilled with the outcome. Their strategy didn't just optimize our shop, they 10x our revenue during the 2026 Winter Faire Market in January. If you want to scale your brand with a data-driven partner who understands long-term growth, they are the only choice."

— Leola Luxury Stationery

“Working with Jutta and Sona Wholesale has been a genuine pleasure and a strategic win for our business. Jutta and her team are sharp, competent, and deeply committed to our growth. After years of dealing with agencies that over-promise and under-deliver, Jutta has been a breath of fresh air. From day one, she has been transparent, honest, and relentlessly focused on our bottom line. I look forward to a long, productive partnership with Sona Wholesale Consulting.”

— OmaOmaOma! Montessori Wooden Toys for Kids

“Partnering with the team for our full Faire account management was a total game-changer. The transition was so seamless that we didn’t have to do a thing, our job was strictly reduced to just fulfilling the orders. It was such a relief to know our account was in such capable hands. Everyone on the team is incredibly professional, yet so nice and great to work with. Most importantly, they delivered massive results: they x3 our revenue on Faire. I couldn't recommend them enough for any brand looking to scale without the operational headache.”

— The Sun & My Soul Wellness Gifts

Meet the Founder

“With 12+ years in retail and marketing, I’ve seen every side of the industry but nothing matched the impact of a disciplined wholesale strategy.

Six years ago, I launched an e-commerce brand where Faire Wholesale became the engine that changed everything. It transformed unpredictable cycles into a scalable, high-value asset, ultimately leading to a successful exit.

Now, I architect that same revenue-driving infrastructure for brands ready to dominate the B2B space.”

Jutta, Founder of Sona Wholesale Consulting

Our Services

Turn Your Faire Shop Into a Steady Source of Wholesale Income

The Wholesale Roadmap & Digital Audit

  • The essential blueprint for brands ready to transition from manual hustle to professional scale. Our team of specialists across wholesale, e-com, and social media marketing analyzes your current ecosystem to identify the leaks in your growth.

    • Clear, Prioritized Action Plan: A step-by-step roadmap to streamline your operations.

    • Pricing & Promotions Review: Strategic alignment of your margins for both B2B and D2C.

    • The Growth Blueprint: Specialized Reorder + Lead Gen recommendations to fuel your funnel.

    • 60-Min Strategy Call: A deep dive with our specialists to align your omnichannel goals.

  • The Goal

    To architect a high-performance Faire presence optimized for visibility and conversion, ensuring elite retailers find and secure your brand with zero friction.

    Best for

    Established brands seeking a high-level strategic roadmap and immediate infrastructure optimization without moving into a full-service management retainer.

  • £650/one-time

    $850/one-time

Faire Marketplace Growth Engine

    • Comprehensive Storefront Optimization & Analytics: We drive growth by combining real-time account safeguarding and deep-dive health reports with strategic SEO and collection architecting to maximize order volume.

    • Elite SEO & Listing Overhaul: A full initial SEO upgrade plus ongoing algorithmic refreshes for listings (titles, tags, and descriptions).

    • Visual Authority Audit: Expert improvements on product listings to enhance retailer appeal and brand perceived value.

    • Data-Driven Retention Marketing: We maximize repeat buyer volume by pairing advanced retailer segmentation with consistent, high-impact weekly reorder campaigns.

    • Automated Review Generation System: Proven scripts, systematic follow-ups, and proactive outreach to build your shop’s authority.

    • Strategic Messaging & Relationship Architecture: A dedicated communication strategy to ensure every touchpoint builds long-term loyalty.

    • Automated Retailer Acquisition Pipeline: We drive growth by delivering high-alignment retailer prospects monthly and converting them into stockists through custom end-to-end nurture systems and automated outreach workflows.

    • Seasonal Launch & Promotion Support: Strategic planning and full execution for your most important wholesale periods.

    • Managing Paid Listings: This is an optional part of a comprehensive strategy to dominate Faire search results, as our primary focus remains on organic reach.

  • The Goal

    To achieve aggressive, month-over-month wholesale growth through end-to-end management. We own your marketplace visibility, automate your re-order loops, and execute proactive retailer outreach, transforming your Faire presence into a hands-off revenue engine.

    Best for

    Established brands ready to outsource the "Wholesale Headache" to a specialist team. This is for founders who want to stop managing the platform and start leading their brand’s global expansion.

  • £1500/month

    $2000/month

The Omnichannel Wholesale Powerhouse

    • Total Marketplace Dominance: Full management of Faire, plus any additional marketplaces you inhabit (Shopify Collective, Airgoods, Mirakl Connect - Macy’s, Nordstrom, Bloomingdale’s, Bed, Bath and Beyond, Best Buy, Kroger, and more). We handle the SEO, the "Wholesale Headache," and the daily platform activity required to stay top-of-rank.

    • Full Shopify B2B Infrastructure: A complete end-to-end setup of your Shopify B2B experience. We ensure your direct site is optimized for high-volume wholesale orders and set up your Shopify Collective.

    • Klaviyo B2B Lifecycle Marketing: Full management of your B2B email strategy. From automated "Welcome" flows for new stockists to high-conversion weekly newsletters that keep your brand top-of-mind for your entire retailer database.

    • Social Media Management for B2B: A dedicated social strategy designed to attract retailers and build brand authority. We manage the content and engagement that signals to buyers that your brand is a moving, growing, and "must-stock" asset.

    • Premium Visual Assets & Content: A total visual upgrade. We produce high-end lifestyle product imagery and cinematic videos tailored for B2B. These assets are yours to keep and are designed to perform across social, your website, and your marketplace headers.

  • The Goal

    To transform your brand into a dominant B2B force across every digital touchpoint. We don’t just manage a platform, we build a self-sustaining ecosystem that attracts, converts, and retains retailers on autopilot. By integrating your marketplace presence, email marketing, and visual identity, we ensure your brand looks, acts, and earns like a market leader.

    Best For

    Established founders and high-growth brands who want to completely offload their B2B operations to a team of specialists. This is for the brand that demands a cohesive strategy across Faire, Shopify, and beyond, with a visual aesthetic that commands premium retail space.

  • from £4000/month

    from $5500/month

For custom packages, please contact us at hello@sonawholesaleconsulting.com

Brands we worked with secured 13–16 extra wholesale orders in just 3 days through preparation, optimisation, and smart follow-ups.

If your market felt quiet, it’s usually a systems issue, not a product problem.

Want stronger results next market?

Book a free discovery call and let’s get your store ready.🚀

Faire Winter Market Results

We believe high-growth, design-led brands are the engine of the retail economy. Our mission is to provide the infrastructure you need to dominate the marketplace, scale your wholesale revenue, and secure your brand's presence in the world’s most prestigious retail doors.

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